Hello everyone, and welcome to my Internet Marketing blog! Sixty percent of my classes this semester have the word "marketing" in the title, so I hope to be of some interest to those of you with knowledge of the subject. Mostly, I think I'll post about the marketing concepts discussed in class, my impressions and ideas regarding the state of online marketing and business, and references to any cool online campaigns I've seen recently.
Whenever I think about good viral marketing campaigns, the first one that comes to mind is the way they advertised the TV show "Lost." It wasn't remarkable by today's standards, but I remember at the time, I thought that the concept of reaching viewers online with puzzles and riddles was just the coolest thing ever. The "Lost" marketing team created literally dozens of non-fictional looking websites that seemed to belong to corporations or movements depicted in the show. Within these websites were hundreds of "secret pages," where fictitious hackers attempted to expose the lies of companies such as the Hanso Foundation or Dharma Initiative. These sites often had "career" sections where users could register for exclusive access to even more secret pages, often providing a staggering amount of additional content and backstory to what they could watch on the show every week. Dedicated fans, of which "Lost" had many, could spend hours pouring over these websites to find answers to their favorite mysteries. To this day, I think that modern online campaigns for television, even with the countless tools available to them that weren't around in 2004-2010, could not pull off the stunts that Lost's marketing strategists did, purely because the nature of the show provided such limitless opportunities for fan involvement and reward.
Here's a great blog post about the sheer volume of Lost's ad campaign: http://www.nickburcher.com/2008/01/5-great-examples-of-viral-marketing-for.html
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